7/26/2005

Where Are All The Great Women Scripters?

(I was reading a good CNN article about the lack of gamer programmers. I had a similar topic on my idea list for Second Tense, so perhaps now is as good as any.)

Gender Awareness - An Oddity of Second Life

A confession, to my readers: I have a crush on every female Linden and every good scripter that is truly female in Real Life. *swoons* Okay, so, when I announced that on the #secondlife IRC Channel, it was sort of tongue-in-cheek. But the fact is that I have a soft spot in my heart for the female geek. (If you don't realize that the term "geek" is a compliment, I suggest you go close this browser window and go pick up a good book, like Snow Crash, or Learning Perl.)

And I'm sorry, Cory Linden, pictures of you are abound on blogs and conferences, and it's public knowledge that you're a dude. And, I may add, you'd make a far-too-hairy chick if you were to claim the opposite!

But there's a lack of female talent when it comes to programming:

  • I knew it back when I was in an all-male intro to programming class when I was 15.
  • I knew it in college when my engineering school was 80% men and an even higher percentage for the Computer Science department.
  • I knew it when I had classes taught by the only two female professors in my department.
  • I knew it when I went to work after college.
  • And I most certainly still know it when, after wracking my brain and others in the IRC channel, we came up with 2 scripters - at most - who are what I would consider "talented" scripters in SL, compared to maybe two dozen male ones. (And I won't say which ones, lest I imply who is really a male behind a female avatar, or lest I insult others.)

What Keeps the Women Away from Programming?

This is perhaps my ultimate question, and despite contemplating it for years, I have few clues to the answer. Some theories and speculation:

Is programming inherently too abstract and logical for women?
I've also heard that men are more likely to make decisions one way or the other, and women to come up with a middle-ground; what more clear of a decision is a 1 / 0 switch? Though, I doubt it. Some of the best abstract thinkers that I've met have been women.

Has the programming an engineering industry isolated women for years and is now struggling to bring them in?
I think this is fairly likely. A reliable source told me a few years ago that there are Trustees from my alma matar, an engineering school, that still talk about "that damn day they let the women in". (That was in the early seventies.)

Is there something inherent to the programming languages that's male-oriented?
It's possible that, assuming that the industry was male-dominated, de facto, that the programming languages that evolved were made in ways that are easier for men to understand. However, I doubt this. I don't see how a FOR loop has anything but a neutral gender. (And recursion, heck, that's hella sexy - if anything, that's definitely female!)

Is the processes of programming a substitute for childbearing?
I know, it's not necessarily a mainstream view, but psychologists have long theorized that men have a need to build big things like buildings or bridges because they lack the power to create and give birth to a living human. Personally, it's that creative process in programming that I love the most; whether it due to lacking a womb ... well, that's up for debate.

Has Western society set such a ridiculous expectation for women to be big-breasted, stupid blonde cheerleaders who are shy, submissive, and non-technical?
Hey, now here's a pretty strong theory, in my opinion.

We Want You, Women!

Us geeks? We totally dig femme geeks. I think it goes the same way for guys who are into sports, or guys into cars. We want women to be into some of the same stuff we are. As to why that is true, well, I'm not going there in a technology-oriented blog.

How do we get more women interested? Well, Second Life goes leaps and bounds. Back when I went to FlipperPA and JennyFur's RL wedding reception , my girlfriend struck up a conversation with another SL resident's wife. A few minutes later the guy's wife interrupted my chat with her husband, exclaiming, "You didn't tell me it was like playing with Barbies!" Out-of-context chauvinism aside, for a lot of women, SL's draw is the shopping and avatar aspect of the online world.

I don't think it's at all inaccurate to state that guys and girls tend to gravitate toward different genres of computer entertainment - be it war games for guys, playing "house" with the Sims for women, etc. (What the CNN article gets into.) Again, I won't really speculate too much as to why this is true - whether it's genetic or Western society's influence, but these general trends seem to exist. And, hence, SL provides a much broader, and dare I say, much more stereotypically feminine gaming experience?

Gender Inequality ... Or Is It?

Then again, I go to one of SL's clubs and the gender equality clock has been turned back with the women scantily clad. Many clubs feature adult content that almost entirely features the female form. On the surface, it's a men's catered world. But who is doing the catering? I see lots of female club owners, but are they really female in RL?

I also see a lot of female clothing designers making a lot of money. Now, truly this is where women have gotten hold of the Metaverse. From conversations with a few of them, this is an extremely lucrative market for people with Photoshop talent, and it's far and wide female dominated. There's also the lucrative animation market, and the best ones I know of in SL seem to be split male / female about 50/50. But these are very artsy related jobs, not programming.

And there's the Anshe factor, and the Ulrika factor - where notable female residents have taken very visible, very strong roles in Second Life. But while it's encouraging to see business and politics having extremely strong female leaders, where are the programmers?

I'm stumped. Many times I have insight into the future of where technology is heading, but this is one of those times where the problem is visible but no solution.

More Questions

What makes the whole situation even more confusing are gender-crossing residents. For instance, would a man playing a woman in SL and being a good scripter encourage more RL women to try scripting, or does it simply forward the stereotype? In a world where you can pick your full appearance, does that appearance of being male or female even matter?

And how much faster could our technology progress if we had the full participation of both genders in the creation of programs? What could that mysterious "other gender" add to our geekly creations? How can we change the way we teach new players - or even young girls in school*, on a broader perspective - to be interested more in programming?

Perhaps the answers are out there already. Dang, I didn't realize it at the beginning of the article, but I should have known all roads in the Metaverse lead back to Stephenson. *grin*

* I can only imagine the google hits I'll get from the proceeding four words in that sentence!

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7/18/2005

Marketing Your SL Product

Okay, so you have the product that everyone's going to want. Now what? Now you market the heck out of it so you can roll in the $Lindens, right?

Conventional SL "Find" Marketing Sucks

I swear, every time I actually go shopping for something (which is rare for me) it takes forever for me to find what I'm looking for. I search in "Find", and it's pretty obvious that everyone will slap in the same keywords. No matter what I look for, it seems that I'm getting a slew of listings of malls and clubs that may have one or two items and no way of me to locate them in the slew of items they have for sale. This is not a good way to find products.

The online websites help. SL Boutique, Second Server, and SLEX are organized into Yahoo-like categories, and it's a good start. They aren't very widely used, but as HTML comes to SL, I think webpage-driven stores will take over many stores and the majority of malls. I was talking with FlipperPA Peregrine, proprietor of SL Boutique; he and I agree that malls switching to HTML will mean a much more pleasant experience. It also may take much of the stigma from having stores in the same sim as your home / club / park, because the processing that is currently done by vendors in game can be offloaded to websites. Of course, mono-bytecode is supposed to be "100 times faster" than current Linden Scripting Language, so that alone may be a lag-slayer in malls sims, itself.

But, regardless, I'm doing my part and upgrading my open-source vendor kit, which I will be looking at making website-store friendly.

Brand Names Are King

When it comes to why people get business in SL, brand names and word of mouth are king. From conversations I've had with major power sellers in SL, I have found that customers are very loyal. Once they find a brand they like, they will keep coming back, ask for updates, and tell their friends. So, if you are looking to seriously establish a SL business, I suggest you choose a name that's easy to remember, catchy, and get that name out!

Location Isn't All That

It's clear that location is far overrated. I'll check sales in my shops, and by far my shop in Varney is the most popular. People want my products, they know where to find them, so why bother elsewhere? Now, to those who say that I have a pretty small product base, I may add that friends of mine with broader lines (clothing, shoes, etc) have told me that they experience the same thing - most sales come from their main shop. (This is unscientific observations, and I would love for someone to do a more formal study.)

And back to malls ... If your products are on a website, then who cares if it's at a popular mall or club? The only way I can see that location might help is if you've either plopped your store right next to heavily-used Telehub, or if you have a group of stores with related products as one mall. (Such as Red Dragon Asian-theme market in Tehama, or the Transylvania sim mall.)

Advertising

The forum has an area to advertise products. It's a big mess, though recent additions of sub-categories have helped. I've seen far too much gratuitous bumping of threads for it to be remotely accurate or fair. Still, it's a free way to post your products, and I'd recommend taking the two minutes it takes.

Metadverse is a neat venture. It claims to connect advertisers with people providing ad space. The site is run as a quasi-free-market of sites, and what I like best is their insistence of adhering to guidelines to prevent abuse and ugliness of in-world ads. It's no Google, though, who has perfected the art of embedded, relevant advertising. I'm wondering how long it will be until Google starts looking at Second Life as a feasible way to advertise to gamers.

Embedded Advertising

SL Future Salon had a great in-world presentation a couple weeks ago with Keith Halper, CEO of Kuma Reality Games. Among other things, Keith spoke about embedded advertising in video games becoming mainstream. The idea is that the advertising community is waking up to the fact that gamers have money to spend, and a lot are in that precious 18-30 demographic. While more and more people turn off their televisions and move to the Internet, the advertising industry has been turned upside down.

While sports games have traditionally had these embedded ads - replicating ads in stadiums, on NASCAR tracks and cars, on Tiger Woods' clothing, etc. But while playing Splinter Cell: Chaos Theory, I ran across some ads for upcoming movies integrated to a New York city street scene. As Keith pointed out, the ads were balanced between being visible and not interfering much with the actual game play.

This kind of advertising is the future. And as with TV, which TiVo, DVR, and on-demand is killing advertisers, embedded ads is rapidly becoming an industry standard. It's nothing really new; tobacco companies used to be able to pay actors and actresses money to smoke in X number of movies. Look in any big movie, and you'll see name brands littered throughout. (I still chuckle at how obvious it was when Heineken premiered their new "keg can" in a Die Another Day.)

What does that mean for SL? Well, billboards are one thing, and national / global product placement is still perhaps a year or three off (36k users is still a small market). However, consider product placement by SL developers. Who's got their items shown on SL front page? Or on the banner of the forums? Who gets mentioned in New World Notes? What products get featured in SL machinema?

My Secrets

Now, I have my own sort of advertising scheme. First, I make an open source product that everyone will use. Second, I sneak into it ads for my own products. Ever pick up a Hiro vendor kit? Those demo pictures in the kit are none other than my products. :)

Another secret is knowing a few good, underused keywords for your land. You get 255 characters to describe your plot of land. You can also do something devious, like cutting up your land into 16x16m parcels each with their own descriptions. At the ridiculously low $30L/week cost to list your land, it's feasible. I won't say what specific keywords work for me, but I will say that you should think about what most people will search for, and add those words as they are relevant to your products.

Oh, and I suppose the bottom line is quality. If you have something that no one else provides, or no one else makes / does as well, you're pretty much golden. That's the overall real secret to marketing, and don't forget it!

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7/10/2005

Blogging, SL Blogging, Video Blogging

'Blogging is the way the common citizen elevates themselves to celebrity status through little more than wit and regular updating. And sometimes not even the latter. If you haven't heard of a web log, or 'blog for short, you're living under a rock. It was Merriam Webster's word of the year in 2004 after the impact it had over coverage of the US Presidential Elections. (So much that the US Federal Election Commission is debating changing rules on political advertising to include 'blogs.)

Why 'blog?

Sometimes it's ego, for some it's influence, for others it's a need to reach out and communicate, but for many it's the sheer need to express oneself. I guess when it comes to Second Life, all of them apply to one degree or another for different people. I've already stated my intentions.

SL 'Blogging

It's really not a question of if 'blogging will be popular in SL, but how it will be integrated. Props to Adam Zaius for creating a free 'blogging tool for SLrs. Adam is one of the people who clearly foresees how cool HTML will be once implemented in SL.

Personally, I moved to 'blogging as a way to get away from the drama in the forums and express myself with a set focus. (in my case, the technology and future of the Metaverse as SL) I think a lot of SLrs are following suit; they want to be heard without their posts being buried in an ever deepening bowl of mixed nuts. *grin*

'Blogging is a way people can stay connected with SL even if they're not online. If I were to have conversations with as many people as I'd like to about the topics I write about here, that's the only thing I would be doing. Likewise, whether it's someone's personal life or their projects or their ideas, they can put it down and share without having to repeat themselves endlessly; consequently, conversations turn to discussing the finer points.

Video 'Blogging

I attended a great presentation last week hosted by SL Future Salon, the second speaker whom was video 'blogger Amanda Congdon. While I won't rehash the speech, I will say that I believe that video blogging has the potential to be big in SL. (You can read it on the SL Future Salon site ... or will very soon.)

It seems natural. Second Life provides an immersive environment for exploration, creation, and interaction. In turn, SDL promotes that 3-D aspect in things associated with SL. Hence, while 'blogs like mine may be sufficient to communicate, a video could escalate a 'blog into a phenomenon.

Compare the number of people who watch news compared to people who read the newspaper. I can say from experience running a weekly paper and helping to run a weekly college TV news program: People skim newspapers. People watch newscasts.

I laugh, too, at what I've heard so far. Many panicked, whined, and droned on how video in SL v1.6 would bring an advent of porn streams and SL residents doing their own webcam steaming. So far, this has been far from reality. What I do see are possibilities like:


  • Linden Lab presentations & Town Halls live via webcam
  • Video Linden - already broadcasting live feed from SL
  • In-world meetings where avatars sit by video screens with RL video
  • SL News blogs going video
  • More Machinema
  • A growing market of providing easy-to-setup video broadcasting


Fame & Fortune

The advent of inexpensive video 'blogging leads me to think about how SLrs will react to the whole RL/SL issue. Many SLrs aren't comfortable making transparent their Real Lives to the SL community. As it's protected by SL Community Standards and Terms of Service, many opt to just make their identity private. Now, I'm fairly private with my RL details, though anyone who's worked with me on a project has probably found out my real name.

Some SLrs have embraced it. Anshe Chung and Nephilaine Protagonist* have both had their RL identities revealed in national news stories. But is this simply a consequence of fame and fortune in SL? Certainly, I know other developers who have the cash flow but choose to avoid the fame; perhaps that's a sign that people do have some level of choice when it comes to whether they want to be known. So how does that bode for video 'blogging in SL? Very well.

*Note: Yes, that's correct. I just linked to my competitor. To be "fair and balanced" I'll mention that my Ronin Weapons line of guns is releasing very, very soon and blows my competitor out of the water in quality and features.

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